Craig Watson and his team were contacted by Lakeshore Fittings in light of their recent acquisition. The client was in required new assets to assist in the branding for their website and social media marketing. Craig and his team assumed the responsibilities of the complete production for the shoot. Craig’s expertise and understanding of the manufacturing industry was key to helping the client showcase their facilities, production capabilities, and employees.

The client put their trust in Craig to highlight their facility and industry. Like all projects, Craig and his team approached this shoot with care and detail, maintaining authenticity with both the environment and the hard-working staff that make Lakeshore Fittings so successful. 

Craig and his team took time to scout the client's location, focusing on quality in the  manufacturing processes and facilities. Craig also provided a through-the-machine perspective of the hard working staff at Lakeshore Fittings. The final images supplied to the client were successful in captivating their audience.

Craig and his team were faced with the challenge of capturing both the quality of the manufacturing at Lakeshore Fittings, but also showcase their dedicated workers with a fresh and captivating perspective to assist in the client's rebrand.

The assets provided by Craig Watson were successful in communicating the full range capabilities of Lakeshore Fittings. The client was able to effectively market their new brand to their audience using the images created by Craig and his Team.