ACME Propeller manufactures quality propellers that meet the highest of standards. Craig and his team were challenged to create a full image library to help the company relaunch into the next chapter of their marketing. Craig and his team handled the production of the shoot, from collaborating on location, to retaining talent and wardrobe, as well as craft services.

The shoot was held in Glen Arbor in the blue waters of Glen Lake, in North West Michigan. Professional Wakesurfer and two-time world champion Cassidy Gale was featured and made a great addition to the team of talent. The excitement and thrill that the wakesurfer, water skier, and professional talent provided to the images were second to none.

Craig and his team were able to capture the warm, fun atmosphere while maintaining the fresh, high-quality image that ACME desired for their relaunch campaign. Craig Watson Photography provided an extensive image library full of images that highlighted the lifestyle of the Acme Marine Propeller market. By selecting and sharing images that leave the consumer with the desire of an ideal day on the boat, wakesurfing, water skiing, and spending time with friends and family, the brand was able to successfully relaunch their product and develop a devoted following of current and prospective customers.